How digitalisation is changing the renewable energy sector

Public pressure and government mandates are driving demand for renewable energy at a rapidly increasing pace. The heating and energy sector is now just beginning to transition towards a very important digital transformation. This digitalisation (and the data it provides) is one of the key factors that can ensure supply will meet the swelling demand effectively.

However, digitalisation is a lever yet to be fully utilised in the sector. It must be grasped now in order to optimise renewable energy installation and power generation across the country. To miss this opportunity raises the risks of better-funded competitors dominating the market, as we've seen with huge, international energy providers

We can take lessons from the manufacturing industry. The 'fourth industrial revolution' describes the incorporation and automation of data that is used to optimise production, increase flexibility and improve efficiency within a factory.

Similarly, digital transformation is a crucial ingredient in the low-carbon energy transition, allowing the installation of more renewable energies, improving the quality of lead generation, reliability, and helping to better manage consumer demand. All industries are embracing the use of data to sustain growth much more effectively than relying on traditional methods and gut intuition. The heating / cooling sector must not be slow to react.

This is why Greenerguide was created, to automate lead generation and provide data to installers within the renewable energy sector. It is crucial for organisations to have a top/down view of the state of their business, which only technology and information can provide. The massive influx of interest in renewable energy has in some cases created a need to filter out uninteresting leads and prospects, so that each installer can focus on their core competencies, dealing efficiently with prospects that match their capabilities and avoiding window-shoppers – who for all their good intentions are ultimately commercially uninteresting.

Gaining insight into the wants and needs of end-users is a crucial part of adapting in this rapidly changing market. Multiple studies by Forester and other research institutions show that companies who leverage data to make data-driven decisions are expected to grow 7x the rate of their competitors who don’t.

Ultimately, companies that are quick to take advantage of the benefits which data provides stand to only solidify their position in the market, but also make exceed their growth targets.